Direct Marketing Magazine: Using Consumer Insights to Market Shopping Centres
Jun 6, 2019, 13:42 PM
by
Emily Anderson
Shopping malls serve more purposes than simply retail. Data and analytics are essential for understanding their tenants’ customers and finding growth opportunities.
Emily Anderson, who specializes in the real estate sector at Environics Analytics, describes how Cushman and Wakefield Asset Services is using data and analytics to guide its investment decisions to add elements to its centres that will attract the most desirable shoppers within their trade areas.
Read the full article in Direct Marketing Magazine (opens in a new window)