Map showing Canadian smokers



PRIZM5 QC captures the unique qualities of Quebec lifestyles. An extension of EA’s PRIZM5 segmentation system, PRIZM5 QC is designed to assist companies in better understanding the Quebec marketplace. Its 58 segments have been optimized for Quebec and have been individually named and imaged. The social groups have also been customized to Quebec and differ from the national system due to the distinct nature of Quebec’s society. The francophone PRIZM5 QC segments roll up to the 16 francophone PRIZM5 segments, so that users with national customer files, as well as large numbers of customers in Quebec, can get the best of both worlds.

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Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering sex, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources. 

CAN Behavioural Data showing Quick Service Restaurants


Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 10 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level.

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