Map showing Canadian smokers

Data

PRIZM Spectra

PRIZM Spectra was developed for the consumer packaged goods industry to highlight five key lifestages and six urbanity/diversity groups. Based on PRIZM, this segmentation system classifies Canada’s neighbourhoods into 68 unique lifestyle types. Built with geographic, demographic and psychographic data, PRIZM Spectra incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you analyze and understand your shoppers, customers and markets. The system’s five lifestages are Younger Singles and Couples, Startup Families, Established Families, Older Couples and Singles, and Mature Couples and Singles.

Want to know more about Segmentation data?

We're here to help.

Canadian Demographics Data Map showing Maintainers aged 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

Canadian Behavioural Data Map showing location of Quick Service Restaurants

Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

 

Environics Analytics latest news

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics blog

News ›

Catch up on the latest news from Environics Analytics

Environics Analytics team at industry conference

Events ›

Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.