Map showing Canadian smokers


PRIZM Spectra

PRIZM Spectra was developed for the consumer packaged goods industry to highlight five key lifestages and six urbanity/diversity groups. Based on PRIZM, this segmentation system classifies Canada’s neighbourhoods into 68 unique lifestyle types. Built with geographic, demographic and psychographic data, PRIZM Spectra incorporates the latest authoritative data from nearly a dozen demographic, marketing and media sources to help you analyze and understand your shoppers, customers and markets. The system’s five lifestages are Younger Singles and Couples, Startup Families, Established Families, Older Couples and Singles, and Mature Couples and Singles.

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Canadian Demographics Data Map showing Maintainers aged 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

Canadian Behavioural Data Map showing location of Quick Service Restaurants


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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