Senior Vice President of Marketing and Partnerships
As Senior Vice President of Marketing and Partnerships at Environics Analytics, Neil Weitzman is responsible for managing EA’s marketing strategy and partner program. In Neil’s marketing role, he is responsible for building the Environics Analytics brand, and creating advocacy for the brand through all channels, every day. He oversees digital marketing, creative development, marketing effectiveness, sponsorships and media communications. In Neil’s partnership role he is responsible for managing, and expanding the company’s strategic collaborations. A leader in the data, insights and analytics industry for over 20 years, he’s held senior executive positions at Deloitte, Dentsu / Data2Decisions, Rogers Media, and Nielsen. Neil’s tenure at Deloitte included leading its Media and Audience Analytics practice. At Dentsu, Neil launched a new marketing effectiveness consultancy in Canada called Data2Decisions. As head of Media and Audience Insights and Analytics at Rogers Media, he created a Centre of Excellence supporting strategy and analytics across all platforms. Neil began his career at Nielsen, where he served on the executive team and in various leadership roles, including lead of its Consumer and Shopper practice, Homescan, Spectra, and Advanced Analytics. He earned a Bachelor of Commerce degree, with Marketing Honours, from the University of Guelph.