After analyzing all 1,782 transit shelters in its network, Branded Cities created a comprehensive database of its shelters and their associated street personalities. Now when Branded Cities gets a client brief, analysts can identify the client’s target audiences and the tool generates a list of all the shelters with the corresponding street personalities. Since its deployment, the Street Furniture Planning Tool has been called a “game changer” at Branded Cities.
At a time when the OOH market has been flat, Branded Cities has seen year-over-year revenue from its street furniture segment rise by 32 percent. By offering clients a new, data-driven perspective on OOH advertising—it’s not about where you want to be but who you want to reach—the company has firmly established its reputation as an industry innovator.