Marketing Services

Datamart Design and Development

We plan, design and develop datamarts that can store subsets of client data for ad-hoc or ongoing use, enabling us to efficiently manage and analyze your information while easily integrating additional data from our national databases.

Campaign Response Management

EA provides campaign analytics for online and offline channels, evaluating the discreet metrics in each channel against your key performance indicators (KPIs) to determine a campaign’s success and optimization opportunities.

​Integrated Campaign and Content Management

We use our marketing expertise and data-driven insight to help clients plan and design the most relevant direct marketing experiences across digital and traditional media, and customer service channels.

Communications Planning

From journey mapping to detailed persona development, EA helps you design and manage your multichannel relationship marketing programs to drive effective customer engagement.

Email Targeting

Through a relationship with Bell Media, users can conduct targeted email campaigns by connecting with their best prospects using a permission-based list of email addresses appended with PRIZM5, demographic and behavioural data. Campaigns are executed by Bell Media in a CASL-compliant manner that respects the permissions supplied by its subscribers. Users receive a campaign performance report comparing the target audience response to a control group for metrics such as opens, clicks and location of clicks on the email.